The Thing You Should Know When Having Your Trade Show Booth and Display Graphics Created | Graphic Multimedia

Question: We’re considering promoting our company this fall at a trade show. What are the key issues we need to consider in designing our trade show booth?Answer: That is a loaded question! There are so many facets to planning to promote your company at a trade show, and the trade show booth and graphics are only a portion of what you need to consider in your preparations.If your company already has brand recognition, which is unlikely unless you’re working for a major consumer products company, your marketing department needs to know what is working to attract clients in other advertising venues, such as billboards, emails, online advertising, magazine and/or newspaper advertising.If you’re getting business from these venues, that’s great! But if you don’t know which one or more your clients are responding to, and you may have lots of different approaches to varying markets, you could choose the wrong message for your trade show display graphics, which would be costly not only in terms of the graphics and booth (about half the cost of attending a trade show is typically the booth and display graphics), but also in potential client lost revenue.If you are using direct marketing techniques, such as advertising codes when clients respond to specific ads, then you may already have addressed this most important aspect of attending a trade show. If you have tested many advertising venues, then you’re ahead of the curve, so to speak.


As a hypothetical example, let’s say your company sells golf clubs. Not just any clubs, but a revolutionary design with a grip that has been endorsed by a famous golf champion, and your company is growing by leaps and bounds. You have advertised online using Google’s AdWords, and with testing found out which phrases and headlines out pull other advertising. Google Analytics is a great tool for doing this without having to use the old-fashioned method of promotional codes.However, you know that not all golfers are technically savvy, or maybe they just don’t like shopping online for various reasons. So, you’ve placed ads on strategically located billboards near golf courses, in golfing magazines, and in the sports section of various newspapers offering a free DVD to golfers who called in to request the DVD and mentioned the code.You’ve targeted the phrase, across all forms of advertising that is the most successful with your customer groups, though possibly you’re unsure what type of trade show to attend, but your marketing staff, who are obviously savvy marketers, research golfing demographics, and determine that most stock brokers play golf, so you make your target a convention of financial managers and brokers. This is the type of trade show that will attract high wage attendees, just the type of people you want to target.Since you’re obviously a company that knows how to advertise, and you have “the phrase that pays” at your fingertips, you can now have your ad agency create your booth graphics. Because this is your first go, but you have a decent budget approved by the CEO and the Vice President of Marketing, you’re able to procure a 10′ x 20′ corner booth in a good location near the entry and across from a major car brand that has a good reputation… location, location, location!The typical way to calculate the cost for this trade show booth is to figure the cost at around $25 per square foot, multiply that times 3, then multiply the total times the square footage of the booth, which in this case is 200 square feet. So, the calculation should look like this – (3 x 25 = 75) x 200 = $15,000.00. That will be your approximate booth budget. Note that I said approximate. There is a lot of variety available for trade show displays and graphics, so you could easily spend double that amount without much difficulty. But since your VP of Marketing approved $30,000.00 for the show, and this is your first dance, so to speak, you can still get a very attractive booth with collateral materials, retractable banners or similar on the aisles to beckon passersby, fabric banners in the booth, attractive cloth table runners, and a multimedia display or two within your budget without much difficulty.


Again, the main success factor is not stunning graphics, though done well, they won’t hurt anything and can definitely catch the show goers’ eyes, but that one phrase that has worked in all your ads, front and center, will almost certainly create success for your company at this trade show. We’ve seen it, over and over, where the booth graphics are OK, but the advertising headline has a great hook, so the show is a success. We’ve also seen stunning graphics cost a lot money and potential clients when the message didn’t resonate with passersby. The message, then, is what we’d consider to be the key element to a successful trade show booth.

Motion Graphics Templates – Meeting Your Needs | Graphic Multimedia

The use of motion graphics templates has seen a massive increase because the process of video production has experienced a major revolution in the past decade. This has largely been motivated or caused by the internet and other facilitating factors such as broadband and the necessity to cut down on travel costs for sustainability reasons.The social media movement has created room for individuals to voice their opinions in a global way. Because of this, the demand for immediate multimedia content such as videos, interactive presentations and entertainment has grown. This growth has seen a massive increase in the demand for motion graphics templates. Making it possible for all businesses to gain the use of affordable and creative templates which are entirely customisable to represent the business brand, a product launch or a competition, the utilization of these packages will carry on rising at a fast rate. At a fraction of the cost, customers will be able to generate the big movie experience, connect with viewers and give the interactive content that the contemporary consumer requires with the application of motion graphics templates in your communication and advertising directives.


To keep up with the demands of a client you need to be able communicate with them the ideas you have without worrying about time consuming and expensive processes such as storyboarding. These templates provide you with the tools to get your ideas across quickly and efficiently without hold ups. You just need to purchase from one of the many package offerings and adjust them to match the requirements in order to please the client. Using motion graphics templates also allows you to work with the client in a simple and straightforward way to get the desired result without needing to re-render and re-edit after the final project has been completed.


The course of re-rendering and editing the project after it has been sent to the client is a common occurrence that is costly and upsets the flow of work. It also wastes resources that could be better used on developing storyboards and digital projects for other clients. Delivering a final product that isn’t quite right in regards to the sequences, videography, ratios and music because the story boarders or motion graphic designers didn’t give the needed detail to the clients short is a widespread problem. These templates remedy these problems. They are professionally designed to easily fit your needs. Customisation of the templates is also possible.